Badass Angels is a line that gives back 100% of the proceeds into Anti-Bullying outreach programs that will be placed into schools globally.
I am no native to sales and marketing. I have spent the majority of my career in the software IT technology sector leading successful sales and marketing teams. But launching a brand, or an apparel line, is a whole other ball game. But I had the opportunity to test market my brand and T-Shirts at the North American Motorcycle show last weekend. It was such a great feeling to be able to see first hand the facial expressions or feedback from buyers. I would see people walking by and smiling because of the name and I could see them repeating it “Badass Angels” and smiling as they passed by the booth. By day three I sold out of my women T-Shirts which was so rewarding. First of all having people wear your brand and understand what it stands for, it’s the greatest reward.
My line stands up against bullying. It’s a give back line so when you purchase a t-shirt you are standing up to bullying and supporting the cause with me. This is something I can’t fight alone, it requires each of us to #speakup so that our future generations don’t suffer in silence. Bullying has no age, it affect us all!
I am currently working with two organizations that will help teachers and parents receive tools that will allow them to educate the younger generations on the importance of self love, compassion and respect. It saddens my heart when I hear of stories of suicides linked to bullying. The effects of bullying affects everyone and I understand it first hand. This is why Badass angels was born. It’s time we put an end to bullying of any kind.
Please visit www.badassangelsgear.com and purchase your t-shirt, join our tribe and let’s stand up to bullying together.
Sending you all love,